The year 2014 was positive for Amat Immobiliaris in general terms with regard to the sector.
Throughout 2014, the large number of foreign buyers was maintained as happened in the previous year, above all in the city of Barcelona
It was a year when confidence returned little by little and there was the general sensation that prices had hit bottom in the areas where we work. This was reflected by an increase in internal demand and considerably in sales on plan and by the recovery of certain medium price bands.
« All of the indicators point to growth and have a common base: the small increase in demand, the small stock of new properties and fewer discounts. In short, good items, well located and at competitive market prices are sold in 1- 2 months » said Guifré Homedes Amat, CEO at Amat Inmobiliaris.
How about your Purchaser customer profile?
Throughout 2014, the large number of foreign buyers was maintained as happened in the previous year, above all in the city of Barcelona.
The importance of the foreign buyer lies in the fact that they buy for higher prices.
The predominant nationalities amongst our foreign buyers in 2014 were: Russia and its neighbours, the Arab countries (basically Egypt), and European countries such as Belgium, the United Kingdom, France and Germany. Other recurrent nationalities were: China, Ghana, Libya and Turkey.
The main profile of our purchaser customer is a family with 2 children, aged between 40 and 50, with a high socioeconomic level: Manager, Businessmen or Liberal Professional.
The reasons for buying changed a little with respect to 2013. Amongst foreigners, the purchase of the first or second homes still stands out, although in 2014 we have seen more buying for the purpose of investment.
In the internal market, the reasons for buying are spread equally between investment and first homes.
You have a departement specialize in the Luxury Market, how about it in 2014?
The Luxury market today moves largely thanks to the foreign buyers.
It is a market which has found it particularly difficult to adapt to the price decreases caused by the crisis and is characterised by demand based on national and international recommendations and collaborations.